Hello Habanero is a dynamic digital marketing agency committed to empowering minority-owned businesses and small enterprises to thrive in the online space. Our comprehensive services span across photography, videography, graphic design, social media management, web design, and more. We are currently seeking a passionate and creative individual to join our team as a Content Creator.

Key Responsibilities:

• Develop engaging and compelling content across various digital platforms, including social media, websites, blogs, and email newsletters, to effectively showcase our clients’ brands and offerings.
• Collaborate closely with clients and internal team to understand their goals, target audience, and messaging requirements, and translate these into captivating content strategies.
• Generate original content ideas and concepts that align with client objectives, brand identity, and industry trends.
• Produce high-quality written, visual, and multimedia content, including articles, blog posts, videos, infographics, and interactive media, tailored to different platforms and formats.
• Conduct thorough research to gather relevant information, insights, and data to support content creation efforts and ensure accuracy and credibility.
• Manage content calendars, schedules, and publishing workflows to maintain a consistent and timely content delivery schedule.
• Monitor and analyze content performance metrics, such as engagement, reach, and conversion rates, to measure effectiveness and identify opportunities for optimization and improvement.

Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field preferred, but not required.
• Proven experience in content creation, digital marketing, or related roles, with a strong portfolio showcasing a variety of content types and formats.
• Excellent writing and editing skills, with a keen eye for detail and proficiency in grammar, spelling, and punctuation.
• Proficiency in multimedia content creation tools and software, such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva, or similar platforms.
• Knowledge of SEO principles and best practices for optimizing content for search engines and improving discoverability and visibility online.
• Strong project management and organizational skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Creative thinking and problem-solving abilities, with a passion for storytelling, visual communication, and brand storytelling.
• Spanish speaking ability is preferred.

Preferred Qualifications:

• Experience with content management systems (CMS) and social media management tools, such as WordPress, Squarespace, Hootsuite, or Buffer.
• Familiarity with analytics and reporting tools, such as Google Analytics, Facebook Insights, or Sprout Social, to track and analyze content performance metrics.
• Knowledge of digital marketing trends, emerging technologies, and best practices for content distribution and promotion across digital channels.
• Experience working with diverse clients and industries, particularly minority-owned businesses or small enterprises, is a plus.

Compensation:

This position operates on a contract basis, with compensation structured based on experience and the scope of individual projects.