Hello Habanero is a dynamic digital marketing agency committed to empowering minority-owned businesses and small enterprises to thrive in the online space. Our comprehensive services span across photography, videography, graphic design, social media management, web design, and more. As a Social Media Specialist, you’ll play a pivotal role in crafting engaging content and fostering meaningful connections for our diverse clientele across various social media platforms.

Key Responsibilities:

• Develop and execute creative social media strategies tailored to meet the unique goals and objectives of our clients.
• Curate and create compelling content, including posts, stories, videos, and graphics, that resonate with target audiences.
• Manage and maintain active social media accounts for multiple clients, ensuring consistent brand voice, messaging, and aesthetics.
• Monitor social media channels for trends, insights, and opportunities to optimize content performance and enhance engagement.
• Collaborate closely with clients and internal team to align social media efforts with broader marketing initiatives and campaigns.
• Implement paid social media campaigns, including ad creation, targeting, monitoring, and optimization, to drive desired outcomes.
• Track, analyze, and report on key social media metrics and performance indicators to measure success and inform future strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Proven experience in social media management and content creation, either through previous employment, internships, or personal projects.
• Strong understanding of social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and their respective best practices.
• Excellent written and verbal communication skills with a keen eye for detail and creativity.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Ability to multitask, prioritize workload, and thrive in a fast-paced, deadline-driven environment.
• Passion for digital marketing, social media trends, and staying updated on industry developments.

Preferred Qualifications:

• Experience in community management, influencer partnerships, or social media advertising.
• Knowledge of basic graphic design principles and proficiency in design tools (e.g., Canva, Adobe Creative Suite).
• Familiarity with SEO concepts and principles to optimize social media content for search visibility.
• Spanish speaking ability is preferred.

Compensation:

This position operates on a contract basis, with compensation structured based on experience and performance metrics.